Berry Howe Industries Case Study


About this project

Project Overview: A construction industry-focused website underwent a significant overhaul to meet modern design standards, streamline content updates, and attract a broader audience within the construction and infrastructure development sectors. The primary goals were to enhance the website’s visual appeal, simplify content management, and optimize the site for improved performance and search engine visibility.

Project Goals:

  1. Modern Design: Revamp the website’s outdated design to convey professionalism and establish credibility among construction and infrastructure development firms.
  2. User-Friendly Content Management: Implement a solution that allows the client to easily update the website’s projects, content, and resources.
  3. Targeted Audience Engagement: Cater to construction and infrastructure professionals as well as individuals responsible for managing commercial vehicle fleets.
  4. Performance Optimization: Improve website loading speed and responsiveness on both desktop and mobile devices.
  5. SEO Enhancement: Implement strategies to boost search engine rankings and increase organic traffic.

Target Audience:

  • Construction and infrastructure development companies seeking project information and industry insights.
  • Professionals responsible for overseeing and managing commercial vehicle fleets.

Challenges: The existing website suffered from a dated design, disorganized content, and a lack of user-friendly content management capabilities. This made it difficult for the client to update projects and resources, leading to a stagnation of website content.

Solution: A comprehensive approach was taken to address the challenges and achieve the project goals:

  1. Modern Design: A custom-designed website was created with a clean, modern layout and visually appealing graphics that conveyed professionalism and industry expertise.
  2. Content Management: WordPress was chosen as the content management system due to its user-friendly interface. Custom post types and fields were implemented to allow the client to easily add, update, and manage projects and content.
  3. Audience Engagement: The website’s layout and content were tailored to the needs of construction and infrastructure professionals, showcasing relevant projects and industry insights.
  4. Performance Optimization: The website was optimized for fast page loading on various devices, enhancing user experience and reducing bounce rates.
  5. SEO Enhancement: On-page optimization techniques were implemented, including keyword optimization, meta tags, and XML sitemaps, to improve the website’s visibility in search engine results.

Results Achieved:

  1. Professional Appearance: The revamped website now boasts a modern design that resonates with the target audience, enhancing the brand’s credibility.
  2. User-Friendly Content Updates: The client can now easily manage projects and content, resulting in up-to-date information and resources for visitors.
  3. Increased Traffic: The user-friendly design and SEO enhancements led to an increase in organic traffic, as the website attracted more relevant visitors.
  4. Improved Search Rankings: The implementation of SEO techniques contributed to higher search engine rankings, making the website more discoverable.
  5. Positive User Experience: The optimized performance and responsive design resulted in improved user experience, reducing bounce rates and increasing engagement.

In conclusion, the transformation of the construction industry website resulted in a more visually appealing, user-friendly, and optimized online presence. The project successfully achieved its goals of attracting a broader audience, facilitating content updates, and enhancing search engine visibility, ultimately leading to increased traffic and improved credibility within the target market.