5 Easy Tips to Get More Leads with your Wollongong Website

Let’s get your Wollongong business website pumping out those leads like a southerly buster hits the coast! You don’t need to be a tech whiz for this, just a few smart tweaks. Here are 5 easy-peasy tips to get more customers knocking on your digital door:

1. Make it Super Easy to Get in Touch

Think of your website as your shopfront. You wouldn’t hide your phone number or address, would ya? So, make it dead simple for people to contact you.

• Pop your phone number and email address in the header and footer of every page. That way, no matter where someone is on your site, your details are right there.
• Have a clear “Contact Us” page with a simple form. Don’t ask for their life story! Just the essentials like name, email, and a quick message.
• Consider a live chat feature. It’s like having someone on hand to answer questions instantly – great for snagging those keen beans!

2. Speak Their Language (The Wollongong Way!)

Forget the fancy jargon. Talk to your potential customers like you’d chat to a neighbour down at North Beach.

• Use words and phrases that locals understand. Think about the common problems they face and how your business solves them.
• Sprinkle in some local flavour. Mentioning Wollongong landmarks or the Illawarra region can help people feel a connection.
• Keep it friendly and approachable. Your website is often the first impression, so make it a good one!

3. Show ‘Em What You’ve Got (Visually!)

People are visual creatures, especially when they’re browsing online. Ditch the boring stock photos and show off the real you!

• Use high-quality photos of your work, your team, and your happy customers. Think real people, real results.
• If you offer services, show them in action! A before-and-after shot, a video of you doing your thing – it all helps paint a picture.
• Videos are gold! A short intro video or a customer testimonial can build trust and engagement way better than just text.

4. Tell Them Exactly What You Want Them To Do

Don’t be shy! Tell people what the next step is. These are called “Calls to Action” (but don’t worry about the fancy name!).

• Use clear and action-oriented buttons. Instead of “Submit,” try “Get a Free Quote,” “Book Your Service Now,” or “Download Our Free Guide.”
• Make these buttons stand out! Use contrasting colours and place them in obvious spots on your pages.
• Don’t have too many options. You want to guide them towards the action that gets you leads.

5. Make Sure Google Can Find You (Without Getting Too Techy)

Think of Google as the main road where people are looking for businesses like yours in Wollongong. You want your shop to be visible!

• Use keywords that your customers might search for. What would someone type into Google if they needed your services? (e.g., “plumber Wollongong,” “hairdresser Fairy Meadow”). Try to naturally include these words in your website text.
• Make sure your website loads quickly and looks good on phones. Most people browse on their mobiles these days, especially while waiting for a surf at City Beach! A slow or clunky website will send them packing.
• Get other local websites to link to you. It’s like getting a thumbs-up from other businesses in the area, which Google likes.

There you have it! Five straightforward ways to make your Wollongong website a lead-generating machine. Focus on making it easy for people to connect, speaking their language, showing off your awesome work, telling them what to do, and making sure Google can find you. You got this! Good luck!